The Best Kind of Noise

Spotify approached us to create a direct response, end-of year-campaign that would help convert free users to paid subscribers.

We explored concepts around love and relationships before ultimately settling on the concept of noise. With so many types of noise, from white noise, to noise pollution,  music was the only type guaranteed to bring you happiness.

With Spotify premium you could instantly drown out the wrong types of noise allowing the user to be transported to their happy place.

PIECES PRODUCED* All assets produced multi-lingual

Landing Pages
Radio Ads
Facebook & Twitter Ads
Email Campaign
Spotify App Ads
Targeted Digital Display

RESULTS

3M+ in New Revenue