oh hey

My name is Meghan, and I live in Brooklyn with my husband and my adorably misbehaved pointer named Jasper.  In my professional life, I’m a commercial storyteller interested in helping brands tell their most engaging stories, connecting with consumers in unique and different ways.

I came of age in advertising at the cusp of the digital revolution. I spent much of my first job creating print pieces, direct mail, and catalog layouts, but it didn't take long for me to fall in love with digital. It was then I realized the power of a consumer's voice. For so long advertising was about telling a consumer what they wanted to buy, and digital allowed a consumer to shape that narrative. Digital advertising opened up a two-way communication stream between a brand and a consumer and the landscape has been changing ever since. 

WHAT I DO

Content Strategy & Development

I look beyond typical content to develop unique and own-able content that resonates with new and existing consumers. First up, I help you understand your brand goals. Then we work together to develop a tone and voice style guide before creating an executable cross-channel content plan. 

Conceptual Campaigns

I help you develop conceptual campaigns rooted in strategic insights. It’s not enough to create a great idea, it has to actually work too. Specializing in all digital mediums, I focus on creating campaigns that get consumers engaging with a brand.